House of Candy Opens New Outlet in Bhubaneswar

HOUSE OF CANDY EXPANDS FOOTPRINT IN BHUBANESWAR WITH NEW OUTLET AT NEXUS ESPLANADE MALL

India’s premier confectionery brand, House of Candy, officially expanded its footprint in Odisha with the grand opening of its newest outlet at the Nexus Esplanade Mall in Rasulgarh, Bhubaneswar. The launch took place on September 18, 2026, drawing a large crowd of sweet enthusiasts, children, and shoppers. This new location marks a significant step in the brand's retail expansion strategy across tier-2 cities, aiming to capture the growing demand for premium experiential retail in the region.

A Vibrant Addition to Rasulgarh's Premium Shopping Destination

The new kiosk brings House of Candy’s signature visual appeal to one of Bhubaneswar’s busiest shopping hubs. Designed with bright, eye-catching aesthetics, the outlet features the brand's popular "Pick ‘N’ Mix" concept. This setup allows shoppers to customize their own assortment of sweets from a massive wall of colorful treats. The store's inventory caters to diverse palates, featuring a wide variety of imported and domestic confections, including:

• Gummy Candies: Sour premium belts, classic gummy bears, and cola bottles.
• Chocolates & Dragees: Choco-beans and marshmallow-infused treats.
• Tangy Confections: Fizzy chips and fruit-flavored jellies.

Leadership Vision & Expansion Strategy

Speaking on the launch, the brand's leadership emphasized the importance of the Odisha market in their current growth phase.

"We are absolutely thrilled to bring the joy of House of Candy to Nexus Esplanade. Bhubaneswar has shown an incredible appetite for global retail experiences, and this new outlet allows us to bring our beloved candy wall closer to our fans in the city," said Kanav Jain, Founder of House of Candy. "Our goal has always been to spread happiness through a fun, nostalgic shopping experience, and we are confident that this vibrant destination will become a favorite spot for families and children alike."

Raushan Kumar, General Manager at House of Candy,added:

"Expanding into key premium malls like Nexus Esplanade aligns perfectly with our omni-channel growth strategy. The initial footfall since the September 18 launch has been highly encouraging, proving that the love for Pick ‘N’ Mix sweets transcends age groups."

Strategic Retail Growth

Retail experts note that the addition of House of Candy strengthens Nexus Esplanade Mall’s position as a comprehensive family entertainment and lifestyle destination. The new outlet is fully operational and open to the public during regular mall hours from 11:00 AM to 10:00 PM daily.