JD Sports Enters Mexico Through Long-Term Franchise Partnership with Grupo Axo
JD Sports Fashion announces a long-term franchise partnership with Mexico's Grupo Axo, which will operate over 140 JD stores and e-commerce from 2027.
First Step into Mexico
JD Sports Fashion plc has announced a long-term franchise partnership with Grupo Axo, S.A.P.I de C.V., Mexico's leading multi-brand omni-channel retail distributor, to launch the JD brand in Mexico.
Commencing in 2027, Axo will operate more than 140 JD premises, including stores and e-commerce, leveraging its existing retail footprint alongside JD's brand, intellectual property and own-brand product portfolio across footwear, apparel and accessories.
Strategic Fit
JD's entry into Mexico builds on its established presence in the US and Canada, and forms part of the Group's 'JD Brand First' strategy and ambition to become the leading global sports fashion destination. Mexico's activewear market — valued at approximately USD 6.5 billion with a young consumer demographic — was cited as a key attraction.
| Metric | Detail |
|---|---|
| Partner | Grupo Axo |
| Launch | 2027 |
| Scale | 140+ stores plus e-commerce |
| Mexico activewear market | ~USD 6.5 billion |
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