Orchestra PE Acquires Korea's Mammoth Coffee in $66 Million Deal, Names Ex-KFC Korea Executive as CEO
South Korean private equity firm Orchestra PE has acquired 100% of low-cost coffee franchise Mammoth Coffee and Seojin Roasters for approximately $66.3 million, appointing former KFC Korea executive Lee Chang-hoon as CEO.
South Korean private equity firm Orchestra Private Equity has completed the acquisition of a 100% stake in low-cost coffee franchise Mammoth Coffee and coffee bean roaster Seojin Roasters for approximately 100 billion won (about $66.3 million).
The deal establishes Orchestra PE's seventh fund, bringing its cumulative assets under management to roughly 450 billion won, and completes a vertical integration spanning green bean sourcing through to distribution.
Transaction Highlights
| Item | Detail |
|---|---|
| Target | Mammoth Coffee Lab + Seojin Roasters (100% stake) |
| Deal value | ~100 billion won (~$66.3 million) |
| Buyer | Orchestra Private Equity (7th fund) |
| New CEO | Lee Chang-hoon (formerly KFC Korea) |
Lee Chang-hoon has been appointed CEO to accelerate domestic store openings and pursue market entry into Japan. Orchestra PE previously generated a 2.5x return on its KFC Korea investment over three years and plans to apply that operational expertise to grow Mammoth Coffee's corporate value.
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